If you’re lucky enough to get someone to hit play, as the host you have one job: Make sure they don’t hit stop. Listeners can move only two ways through the piece – forward and back. However, if you keep the golden rule of audio in the back of your mind, you can make the best decisions possible for your listeners.Īudio is what I call a linear medium. But that doesn’t guarantee you’ll be great simply by speaking into a microphone. You never have “talker’s block.” Voice is the most natural way we communicate as humans. Great hosts honor the golden rule at all timesĪudio is a strange medium for many because it shouldn’t be hard, but it’s incredibly hard. HANDPICKED RELATED CONTENT: Perfecting the Art of the One-on-One Interview 1. Here are a few of my favorite techniques. Of course, there are ways to get better as a performer on that microphone. Everything else is incremental, says Click To Tweet Whether the person is an inquisitive interviewer or an inspiring storyteller, the very first thing to decide as a marketer before launching your brand’s podcast: Are you (or your planned host) any good on a microphone? If not, who is?Ī great podcast requires performance talent. Of the three, the host is by far the most crucial thing to get right. Just think: Would you rather listen to a dull host with great audio quality or an engaging host using so-so tech?Ī podcast is really three things: a show-level concept, an episode-level format, and on-air talent. If you have a great host, the rest gets so much easier. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: There’s a lot to consider, and therefore, a ton of questions to ask. Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals.
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